Casa Moderna is a conceptual brand identity for a home improvement expo focused on DIY enthusiasts and homeowners. The visual concept is built around the idea that every home is a canvas, encouraging visitors to curate and compose their living spaces like a designer.

The identity combines paper-cut furniture illustrations with architectural grid lines, creating a visual language that bridges creativity and structure.

This approach extends into interactive experiences, where visitors can rearrange life-size cardboard furniture within a floor plan, turning the act of designing a room into a playful, hands-on exploration of inspiration, planning, and personal style.