I believe in research-based and data-driven design solutions. I like asking "Why?" and using my skills to work on digital products that improve people's well-being in a sustainable way.

I find excitement in the intersection of society, ethical design and culture. My creativity is fuelled by endless curiosity and multiple passions outside of my work.

I live in Plovdiv, Bulgaria, one of the oldest cities in Europe, but frequently have the urge to travel and explore other parts of the world.